A Popularity Reversal Is Needed For The Hershey Company (HSY)

The Hershey Company, (HSY) shares ended August 14, 2019 trading at $152.42 which saw downtrend of 42.21% since the beginning of 2019. The price of the stock has declined by -3.56% from average 12-month price target of $147 expected by the analysts. For most investors, the -1.89% rally in the share price could have prompted them to sell the stock, but doing that would be a mistake as it would be taking into consideration only the short-term performance of the stock. Most analysts believed that the stock has the potential to rise by 11.53% or more. For The Hershey Company to record further gain analysts believe that the company has to hit $170 price target. The high price target for HSY for next 12 months currently stands at $170. This means that the highest 12 months price target is 11.53% above its last closing price. The median price target for the stock over the next 12 months is $145, which means that it could rise by -4.87% from its current position. Despite that, some analysts believe that it won’t perform excellent, setting a lower price target of $130 for the stock which means it could rise by -14.71%.

A look at the HSY stock today shows that it has gained 55.44% of its value over the past one year, which has led to some investors becoming excited about the short-term performance of The Hershey Company (NYSE:HSY). If we turn to the stock analysts in general, they revealed that most of them are still bullish about the chances of the shares. The consensus rating from analysts for The Hershey Company (HSY) is 2.7 which is a ,neutral rating. Over the past week, the stock has been rated as a Buy 3 times while it has been rated as a Hold 12 times. The 52-week high price for HSY is $156.69 which is attained on August 13 while its 52-week low currently stands at $97.91 and was reached on August 15. At the moment, the stock is trading $28.51 above its YTD moving average set at $123.91.

Moving on, The Hershey Company (HSY) last released its earnings for the June 2019 quarter of the fiscal year. The company performed decently over the past three months, with its earnings up 15% year-over-year at $1.31. The company brought a surprise of 11 as analysts were predicting $1.18 per share. The revenue generated by The Hershey Company in the June 2019 quarter surged by 1% to reach $1.77 billion. This is high compared to the $1.75 billion it recorded in the same quarter last year. To see what traders should watch in its September 2019 financial results, analysts have consensus earnings per share of $1.6 which is higher than the $1.55 recorded in the same quarter a year ago. Over the next 12 months, the earnings per share are expected to move by 6.66%. If it achieves that, then the company firmly believes that its long-term annual earnings growth rate target set at 7.65 % could be achieved. The company has also recorded a revenue of $7.85 billion over the past 12 months.

In order to determine if the stock is worthy of your patience, you should know that The Hershey Company (NYSE:HSY) is now trading at 26.54X the earnings per share recorded over the past 12 months. This is a downtrend compared to the readings of the sector which is 28.52X while the industry average stands at 20.55X. The most popular way to value a stock is to look at its historic Price-to-Earnings (P/E) ratio with the help of its earnings report over the past 12 months. The Hershey Company was able to achieve an EPS of $5.74 during the last four quarters. The P/E ratio is widely known due to the fact that it is widely used, simple, effective, and, tautologically.

On Wednesday, August 14 of 2019, the 14-day Absolute ATR (Average True Range) for HSY moved by $2.62. Over the past seven days, the stock’s average daily volatility stood at 1.41%. A stock with a low volatility is usually a good one as it means that investors are very confident in the stock. The Hershey Company’s trading volume has recently moved to 1.07 million, which is compared with the average daily volume of 1.34 million shares.

The daily chart for HSY, points out that the company has recorded 39.66% gains over the past six months. However, it is still 55.67% higher than its most recent low trading price. The performance of the stock over the past five days shows that it is down -0.12% though it is 1.09% above its three-week moving average. It is worthy to know that price action is not always clear. There are times when a stock will undergo some negatives, trade erratically within some range or even act very unpredictable. When that happens, then making use of moving averages makes the pattern clearer for traders. Comparing to 50-day SMA, the price of the stock has surged by 6.89% while it is up 27.06% against the 200-day SMA. This is usually seen as the last support line for a stock, as a move downward could signal a bearish trend or market. The daily chart of HSY reveals that it has gained some grounds as it ended Wednesday with a 8.54% rise over the past 30 days.